INTERSPORT Knudsen, a family business with roots in Northern Germany, will open an innovative concept store on almost 2,000 square metres in Westfield Hamburg-Überseequartier in spring 2024. With the sports retailer from the international INTERSPORT group, Unibail-Rodamco-Westfield (URW) is further expanding the sportswear segment of the future flagship destination. The new, urban concept will be specially tailored to the location. The store will contain special showroom elements and will be geared towards an event-based shopping experience through an atmospheric interior design. The assortment will have a special focus on the areas of training, running and outdoor.

It’s healthy, gets us ahead, protects the climate, takes up very little space and is currently very popular: the bicycle. According to Deutscher Fahrrad-Club (adfc, German Bicycle Club), there are 81 million bicycles in Germany, while Kraftfahrtbundesamt (Federal Motor Transport Authority) reports 59 million cars. It is the goal of Hamburg’s politicians to increase the share of environmental transport (buses, trains, cycling and walking) to 80 percent by 2030, up from 64 percent in 2017. The proportion of cycling alone is to increase from 15 per cent to 25 to 30 per cent. Westfield Hamburg-Überseequartier would also like to see lively bicycle traffic.

The mobile mixing plant for ready-mixed concrete specially built for Westfield Hamburg-Überseequartier has now been awarded a silver certificate by the Concrete Sustainability Council (CSC) for sustainable management in the concrete industry. This is the first certificate ever to be awarded to a plant of this kind. For Unibail-Rodamco-Westfield (URW), the project developer, investor and later operator of the new urban quarter in Hamburg’s HafenCity, the award represents another important building block in achieving the company’s sustainability goals.