With an annual gross value added of around 4.4 billion euros (in corona pandemic free years), the tourism industry is considered Hamburg’s second most important economic factor after the port industry. This important economic factor and its numerous companies and institutions active in tourism, including Unibail-Rodamco-Westfield (URW) Germany with the Westfield Hamburg-Überseequartier, is represented among others by the tourism association Tourismusverband Hamburg e. V. (TVH). On the evening of 8 June 2022, Wolfgang Raike, Chairman of the Board at TVH, and Susanne Brennecke, Managing Director at TVH, together with Dirk Hünerbein, Director of Development Austria & Germany at URW, and other representatives of Westfield Hamburg-Überseequartier, welcomed around 50 association members and guests to the showroom.

Just a few days ago, #UNUEBERSEEBAR, the longest curated work of art in northern Germany, successfully celebrated its premiere at the construction fence of Westfield Hamburg-Überseequartier with 385 meters. On May 17, Hamburger Abendblatt gave 20 readers the opportunity to take a look behind the artfully designed barriers of Europe’s largest inner-city construction site as part of an exclusive guided tour. The extraordinary tour was rounded off by a panel discussion in the showroom of Westfield Hamburg-Überseequartier and culinary highlights from Hobenköök in Oberhafen.

#UNUEBERSEEBAR (combination of the German words for unmissable and overseas) is currently the longest curated artwork in Northern Germany. Mentalgassi, an artist collective from Hamburg and Berlin, has portrayed 33 people from HafenCity in collaboration with Hamburg’s Affenfaust Gallery and in cooperation with Westfield Hamburg-Überseequartier.

The first Neighbourhood Event 2022 of Westfield Hamburg-Überseequartier was a very special one in two senses: It could finally take place on-site again in the showroom at Sumatrakontor in HafenCity. And the results of a survey were presented, which Westfield Hamburg-Überseequartier had initiated in the course of inviting residents to the now ninth neighbourhood meeting.