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Local Hero from Northern Germany: INTERSPORT Knudsen opens concept store at Westfield Hamburg-Überseequartier

Local Hero from Northern Germany: INTERSPORT Knudsen opens concept store at Westfield Hamburg-Überseequartier 2560 1707 Südliches Überseequartier
INTERSPORT Knudsen, a family business with roots in Northern Germany, will open an innovative concept store on almost 2,000 square metres in Westfield Hamburg-Überseequartier in spring 2024. With the sports retailer from the international INTERSPORT group, Unibail-Rodamco-Westfield (URW) is further expanding the sportswear segment of the future flagship destination. The new, urban concept will be specially tailored to the location. The store will contain special showroom elements and will be geared towards an event-based shopping experience through an atmospheric interior design. The assortment will have a special focus on the areas of training, running and outdoor. read more

Unibail-Rodamco-Westfield adds further profile to the brand mix in the premium fashion segment of Westfield Hamburg-Überseequartier: BOSS and GANT on board

Unibail-Rodamco-Westfield adds further profile to the brand mix in the premium fashion segment of Westfield Hamburg-Überseequartier: BOSS and GANT on board 2000 1333 Südliches Überseequartier
The project developer and investor of the mixed-use quarter in Hamburg’s HafenCity, Unibail-Rodamco-Westfield (URW), continues to work on differentiating the variety of brands in the so-called Premium Loop in the vicinity of the Breuninger Department Store. With BOSS and GANT, the brand mix in the premium fashion segment continues to take shape. read more

Turnaround with two wheels

Turnaround with two wheels 2560 1703 Südliches Überseequartier
It’s healthy, gets us ahead, protects the climate, takes up very little space and is currently very popular: the bicycle. According to Deutscher Fahrrad-Club (adfc, German Bicycle Club), there are 81 million bicycles in Germany, while Kraftfahrtbundesamt (Federal Motor Transport Authority) reports 59 million cars. It is the goal of Hamburg’s politicians to increase the share of environmental transport (buses, trains, cycling and walking) to 80 percent by 2030, up from 64 percent in 2017. The proportion of cycling alone is to increase from 15 per cent to 25 to 30 per cent. Westfield Hamburg-Überseequartier would also like to see lively bicycle traffic. read more

A small anniversary: The 10th Neighbourhood Event included a visit to the construction site

A small anniversary: The 10th Neighbourhood Event included a visit to the construction site 2000 1373 Südliches Überseequartier
The Westfield Hamburg-Überseequartier construction site is considered one of the largest inner-city construction sites in Europe and a tour of it is a real experience. Last week, 22 residents were able to see this for themselves at the 10th Neighbourhood Event of the Westfield Hamburg-Überseequartier: as part of the event, they were brought up to date in the showroom at Sumatrakontor, were able to ask questions and were given exclusive insights into the construction progress during a guided construction site tour. read more

Further sustainability certificate for Unibail-Rodamco-Westfield: Mobile mixing plant for ready-mixed concrete of Westfield Hamburg-Überseequartier saves a total of around 300 tonnes of CO2

Further sustainability certificate for Unibail-Rodamco-Westfield: Mobile mixing plant for ready-mixed concrete of Westfield Hamburg-Überseequartier saves a total of around 300 tonnes of CO2 2000 1101 Südliches Überseequartier
The mobile mixing plant for ready-mixed concrete specially built for Westfield Hamburg-Überseequartier has now been awarded a silver certificate by the Concrete Sustainability Council (CSC) for sustainable management in the concrete industry. This is the first certificate ever to be awarded to a plant of this kind. For Unibail-Rodamco-Westfield (URW), the project developer, investor and later operator of the new urban quarter in Hamburg’s HafenCity, the award represents another important building block in achieving the company’s sustainability goals. read more

HafenCity InSights: Impressive views behind the construction fences

HafenCity InSights: Impressive views behind the construction fences 1500 1140 Südliches Überseequartier
“One day, ten construction sites”: under this motto, the ten development projects in HafenCity opened their construction fences on Sunday, 4 September 2022, giving the more than 2,000 participating visitors exclusive views of the most exciting construction projects in the young district on the Elbe. In addition to guided tours on or around the construction sites, there was an exciting entertainment programme, especially for families – with children’s amusement and various hands-on activities. read more

Westfield Hamburg-Überseequartier: Inditex and Unibail-Rodamco-Westfield form first partnership nationwide to bring physical stores of Stradivarius and Oysho to Germany – Bershka and Pull & Bear stores will also open in the upcoming flagship destination in Hamburg

Westfield Hamburg-Überseequartier: Inditex and Unibail-Rodamco-Westfield form first partnership nationwide to bring physical stores of Stradivarius and Oysho to Germany – Bershka and Pull & Bear stores will also open in the upcoming flagship destination in Hamburg 2000 1277 Südliches Überseequartier
Following the announcement in mid-May that Zara will open one of the brand’s largest flagship stores in the mixed-use quarter in Hamburg’s HafenCity, Inditex is now following with four more brands. Stradivarius and Oysho will enter the German brick-and-mortar retail market with physical stores – the first confirmed location will be Westfield Hamburg-Überseequartier. In addition, Pull & Bear and Bershka will further strengthen the fashion and lifestyle profile of the upcoming flagship destination. read more

Westfield Hamburg-Überseequartier: Pre-letting rate in retail, gastronomy and leisure at 61 percent / Office leasing picks up speed: Shell becomes sole tenant of office space in The Yard building / Construction progressing steadily

Westfield Hamburg-Überseequartier: Pre-letting rate in retail, gastronomy and leisure at 61 percent / Office leasing picks up speed: Shell becomes sole tenant of office space in The Yard building / Construction progressing steadily 2000 1125 Südliches Überseequartier
The pre-letting rate for the upcoming flagship destination of Unibail-Rodamco-Westfield (URW) in Hamburg’s HafenCity has now reached 61 percent of the leasable area in the retail, gastronomy and leisure sectors. With the signing of Shell as the sole tenant of The Yard office building, office leasing is also picking up speed. read more

Tourismusverband Hamburg e. V. as a guest in the Showroom

Tourismusverband Hamburg e. V. as a guest in the Showroom 2560 1920 Südliches Überseequartier
With an annual gross value added of around 4.4 billion euros (in corona pandemic free years), the tourism industry is considered Hamburg’s second most important economic factor after the port industry. This important economic factor and its numerous companies and institutions active in tourism, including Unibail-Rodamco-Westfield (URW) Germany with the Westfield Hamburg-Überseequartier, is represented among others by the tourism association Tourismusverband Hamburg e. V. (TVH). On the evening of 8 June 2022, Wolfgang Raike, Chairman of the Board at TVH, and Susanne Brennecke, Managing Director at TVH, together with Dirk Hünerbein, Director of Development Austria & Germany at URW, and other representatives of Westfield Hamburg-Überseequartier, welcomed around 50 association members and guests to the showroom. read more

Exclusive event for readers of Hamburger Abendblatt

Exclusive event for readers of Hamburger Abendblatt 2560 1600 Südliches Überseequartier
Just a few days ago, #UNUEBERSEEBAR, the longest curated work of art in northern Germany, successfully celebrated its premiere at the construction fence of Westfield Hamburg-Überseequartier with 385 meters. On May 17, Hamburger Abendblatt gave 20 readers the opportunity to take a look behind the artfully designed barriers of Europe’s largest inner-city construction site as part of an exclusive guided tour. The extraordinary tour was rounded off by a panel discussion in the showroom of Westfield Hamburg-Überseequartier and culinary highlights from Hobenköök in Oberhafen. read more