#morefuture

URW Überseequartier Hafencity Hamburg

Local Hero from Northern Germany: INTERSPORT Knudsen opens concept store at Westfield Hamburg-Überseequartier
Local Hero from Northern Germany: INTERSPORT Knudsen opens concept store at Westfield Hamburg-Überseequartier 2560 1707 Südliches Überseequartier
INTERSPORT Knudsen, a family business with roots in Northern Germany, will open an innovative concept store on almost 2,000 square metres in Westfield Hamburg-Überseequartier in spring 2024. With the sports retailer from the international INTERSPORT group, Unibail-Rodamco-Westfield (URW) is further expanding the sportswear segment of the future flagship destination. The new, urban concept will be specially tailored to the location. The store will contain special showroom elements and will be geared towards an event-based shopping experience through an atmospheric interior design. The assortment will have a special focus on the areas of training, running and outdoor. read more
URW Überseequartier GANT Store Hamburg

Unibail-Rodamco-Westfield adds further profile to the brand mix in the premium fashion segment of Westfield Hamburg-Überseequartier: BOSS and GANT on board
Unibail-Rodamco-Westfield adds further profile to the brand mix in the premium fashion segment of Westfield Hamburg-Überseequartier: BOSS and GANT on board 2000 1333 Südliches Überseequartier
The project developer and investor of the mixed-use quarter in Hamburg’s HafenCity, Unibail-Rodamco-Westfield (URW), continues to work on differentiating the variety of brands in the so-called Premium Loop in the vicinity of the Breuninger Department Store. With BOSS and GANT, the brand mix in the premium fashion segment continues to take shape. read more
Fahrradfahre ohne Helm vor Baustelle Überseequartier

Turnaround with two wheels
Turnaround with two wheels 2560 1703 Südliches Überseequartier
It’s healthy, gets us ahead, protects the climate, takes up very little space and is currently very popular: the bicycle. According to Deutscher Fahrrad-Club (adfc, German Bicycle Club), there are 81 million bicycles in Germany, while Kraftfahrtbundesamt (Federal Motor Transport Authority) reports 59 million cars. It is the goal of Hamburg’s politicians to increase the share of environmental transport (buses, trains, cycling and walking) to 80 percent by 2030, up from 64 percent in 2017. The proportion of cycling alone is to increase from 15 per cent to 25 to 30 per cent. Westfield Hamburg-Überseequartier would also like to see lively bicycle traffic. read more

Westfield Hamburg-Überseequartier: “Pioneering” – Unibail-Rodamco-Westfield presents plans for the first reusable system in an urban quarter in Germany to Environment Senator Jens Kerstan
Westfield Hamburg-Überseequartier: “Pioneering” – Unibail-Rodamco-Westfield presents plans for the first reusable system in an urban quarter in Germany to Environment Senator Jens Kerstan 2254 1500 Südliches Überseequartier
On 24 October 2022, Jens Kerstan, Senator for the Environment, Climate, Energy and Agriculture of the Free and Hanseatic City of Hamburg, visited Westfield Hamburg-Überseequartier. The senator informed himself about the status of projects and plans in the area of sustainability in the urban quarter currently under construction in HafenCity. Investor and project developer Unibail-Rodamco-Westfield (URW) placed a special focus on presenting the current plans for the returnable system for out-of-store catering. read more

Further sustainability certificate for Unibail-Rodamco-Westfield: Mobile mixing plant for ready-mixed concrete of Westfield Hamburg-Überseequartier saves a total of around 300 tonnes of CO2
Further sustainability certificate for Unibail-Rodamco-Westfield: Mobile mixing plant for ready-mixed concrete of Westfield Hamburg-Überseequartier saves a total of around 300 tonnes of CO2 2000 1101 Südliches Überseequartier
The mobile mixing plant for ready-mixed concrete specially built for Westfield Hamburg-Überseequartier has now been awarded a silver certificate by the Concrete Sustainability Council (CSC) for sustainable management in the concrete industry. This is the first certificate ever to be awarded to a plant of this kind. For Unibail-Rodamco-Westfield (URW), the project developer, investor and later operator of the new urban quarter in Hamburg’s HafenCity, the award represents another important building block in achieving the company’s sustainability goals. read more
Hafen City Insights

HafenCity InSights: Impressive views behind the construction fences
HafenCity InSights: Impressive views behind the construction fences 1500 1140 Südliches Überseequartier
“One day, ten construction sites”: under this motto, the ten development projects in HafenCity opened their construction fences on Sunday, 4 September 2022, giving the more than 2,000 participating visitors exclusive views of the most exciting construction projects in the young district on the Elbe. In addition to guided tours on or around the construction sites, there was an exciting entertainment programme, especially for families – with children’s amusement and various hands-on activities. read more

Tourismusverband Hamburg e. V. as a guest in the Showroom
Tourismusverband Hamburg e. V. as a guest in the Showroom 2560 1920 Südliches Überseequartier
With an annual gross value added of around 4.4 billion euros (in corona pandemic free years), the tourism industry is considered Hamburg’s second most important economic factor after the port industry. This important economic factor and its numerous companies and institutions active in tourism, including Unibail-Rodamco-Westfield (URW) Germany with the Westfield Hamburg-Überseequartier, is represented among others by the tourism association Tourismusverband Hamburg e. V. (TVH). On the evening of 8 June 2022, Wolfgang Raike, Chairman of the Board at TVH, and Susanne Brennecke, Managing Director at TVH, together with Dirk Hünerbein, Director of Development Austria & Germany at URW, and other representatives of Westfield Hamburg-Überseequartier, welcomed around 50 association members and guests to the showroom. read more

Exclusive event for readers of Hamburger Abendblatt
Exclusive event for readers of Hamburger Abendblatt 2560 1600 Südliches Überseequartier
Just a few days ago, #UNUEBERSEEBAR, the longest curated work of art in northern Germany, successfully celebrated its premiere at the construction fence of Westfield Hamburg-Überseequartier with 385 meters. On May 17, Hamburger Abendblatt gave 20 readers the opportunity to take a look behind the artfully designed barriers of Europe’s largest inner-city construction site as part of an exclusive guided tour. The extraordinary tour was rounded off by a panel discussion in the showroom of Westfield Hamburg-Überseequartier and culinary highlights from Hobenköök in Oberhafen. read more
Headerbild Unueberseebar Kunstaktion Bauzaun

HafenCity becomes #UNUEBERSEEBAR
HafenCity becomes #UNUEBERSEEBAR 1920 1080 Südliches Überseequartier
#UNUEBERSEEBAR (combination of the German words for unmissable and overseas) is currently the longest curated artwork in Northern Germany. Mentalgassi, an artist collective from Hamburg and Berlin, has portrayed 33 people from HafenCity in collaboration with Hamburg’s Affenfaust Gallery and in cooperation with Westfield Hamburg-Überseequartier. read more

Neighbourhood Event: When desires come true
Neighbourhood Event: When desires come true 2560 2320 Südliches Überseequartier
The first Neighbourhood Event 2022 of Westfield Hamburg-Überseequartier was a very special one in two senses: It could finally take place on-site again in the showroom at Sumatrakontor in HafenCity. And the results of a survey were presented, which Westfield Hamburg-Überseequartier had initiated in the course of inviting residents to the now ninth neighbourhood meeting. read more
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