Local Hero from Northern Germany: INTERSPORT Knudsen opens concept store at Westfield Hamburg-Überseequartier
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Südliches Überseequartier
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INTERSPORT Knudsen, a family business with roots in Northern Germany, will open an innovative concept store on almost 2,000 square metres in Westfield Hamburg-Überseequartier in spring 2024. With the sports retailer from the international INTERSPORT group, Unibail-Rodamco-Westfield (URW) is further expanding the sportswear segment of the future flagship destination. The new, urban concept will be specially tailored to the location. The store will contain special showroom elements and will be geared towards an event-based shopping experience through an atmospheric interior design. The assortment will have a special focus on the areas of training, running and outdoor.
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