Mobility and sustainability in focus at Unibail-Rodamco-Westfield: “Westfield Hamburg-Überseequartier will be a pioneer for the mobility turnaround”https://www.ueberseequartier.de/wp-content/uploads/2022/12/1_Haltestelle_ueberseequartier2_Foto_Jens-Weber_Haltestelle_netzwerkarchitekten.jpg20001249Südliches ÜberseequartierSüdliches Überseequartier//www.ueberseequartier.de/wp-content/uploads/2019/11/1190625-URW-Westfield-Hamburg-USQ-Logo-redwhite-1.svg
Especially in the current crisis-ridden times with such diverse challenges, it is all the more important to continue to drive forward the sustainable transformation and the mobility turnaround. Unibail-Rodamco-Westfield (URW) is helping to ensure that the ambitious mobility goals of the city of Hamburg can also be achieved. To this end, URW is working with its partners in Westfield Hamburg-Überseequartier, which is currently under construction, to comprehensively promote and expand the use of sustainable, environmentally friendly and socially acceptable means of transport with a low accident rate.
Local Hero from Northern Germany: INTERSPORT Knudsen opens concept store at Westfield Hamburg-Überseequartierhttps://www.ueberseequartier.de/wp-content/uploads/2021/12/3842_URW_USQ_ext-C_FINAL-scaled.jpeg25601707Südliches ÜberseequartierSüdliches Überseequartier//www.ueberseequartier.de/wp-content/uploads/2019/11/1190625-URW-Westfield-Hamburg-USQ-Logo-redwhite-1.svg
INTERSPORT Knudsen, a family business with roots in Northern Germany, will open an innovative concept store on almost 2,000 square metres in Westfield Hamburg-Überseequartier in spring 2024. With the sports retailer from the international INTERSPORT group, Unibail-Rodamco-Westfield (URW) is further expanding the sportswear segment of the future flagship destination. The new, urban concept will be specially tailored to the location. The store will contain special showroom elements and will be geared towards an event-based shopping experience through an atmospheric interior design. The assortment will have a special focus on the areas of training, running and outdoor.
Unibail-Rodamco-Westfield adds further profile to the brand mix in the premium fashion segment of Westfield Hamburg-Überseequartier: BOSS and GANT on boardhttps://www.ueberseequartier.de/wp-content/uploads/2022/12/urw_gant-store.jpg20001333Südliches ÜberseequartierSüdliches Überseequartier//www.ueberseequartier.de/wp-content/uploads/2019/11/1190625-URW-Westfield-Hamburg-USQ-Logo-redwhite-1.svg
The project developer and investor of the mixed-use quarter in Hamburg’s HafenCity, Unibail-Rodamco-Westfield (URW), continues to work on differentiating the variety of brands in the so-called Premium Loop in the vicinity of the Breuninger Department Store. With BOSS and GANT, the brand mix in the premium fashion segment continues to take shape.
Turnaround with two wheelshttps://www.ueberseequartier.de/wp-content/uploads/2022/11/2022_10_24_Westfield_DH_Rad_042-scaled.jpg25601703Südliches ÜberseequartierSüdliches Überseequartier//www.ueberseequartier.de/wp-content/uploads/2019/11/1190625-URW-Westfield-Hamburg-USQ-Logo-redwhite-1.svg
It’s healthy, gets us ahead, protects the climate, takes up very little space and is currently very popular: the bicycle. According to Deutscher Fahrrad-Club (adfc, German Bicycle Club), there are 81 million bicycles in Germany, while Kraftfahrtbundesamt (Federal Motor Transport Authority) reports 59 million cars. It is the goal of Hamburg’s politicians to increase the share of environmental transport (buses, trains, cycling and walking) to 80 percent by 2030, up from 64 percent in 2017. The proportion of cycling alone is to increase from 15 per cent to 25 to 30 per cent. Westfield Hamburg-Überseequartier would also like to see lively bicycle traffic.
Westfield Hamburg-Überseequartier: “Pioneering” – Unibail-Rodamco-Westfield presents plans for the first reusable system in an urban quarter in Germany to Environment Senator Jens Kerstanhttps://www.ueberseequartier.de/wp-content/uploads/2022/10/2_WHU_URW_Kerstan.jpg22541500Südliches ÜberseequartierSüdliches Überseequartier//www.ueberseequartier.de/wp-content/uploads/2019/11/1190625-URW-Westfield-Hamburg-USQ-Logo-redwhite-1.svg
On 24 October 2022, Jens Kerstan, Senator for the Environment, Climate, Energy and Agriculture of the Free and Hanseatic City of Hamburg, visited Westfield Hamburg-Überseequartier. The senator informed himself about the status of projects and plans in the area of sustainability in the urban quarter currently under construction in HafenCity. Investor and project developer Unibail-Rodamco-Westfield (URW) placed a special focus on presenting the current plans for the returnable system for out-of-store catering.
Community Day 2022: Helping hands for Hanseatic Help e.V.https://www.ueberseequartier.de/wp-content/uploads/2022/09/hanseatic-help_urw-ueberseequartier_05.jpg20001500Südliches ÜberseequartierSüdliches Überseequartier//www.ueberseequartier.de/wp-content/uploads/2019/11/1190625-URW-Westfield-Hamburg-USQ-Logo-redwhite-1.svg
Around 8.5 million donations in kind and more than 220 aid transports to crisis regions are just two of the results of seven years of charitable work by the Hamburg-based association Hanseatic Help. Since its founding in 2015, the tasks and challenges have not diminished. That is why, in addition to donations in kind and money, the association is always looking for helping hands. Following the Hanseatic Help motto “Simply do something”, this year’s Community Day of the Westfield Hamburg-Überseequartier staff – after the Alster Clean Up Tour last year – therefore took place on 28 September 2022 in the association’s logistics halls on Große Elbstraße.
A small anniversary: The 10th Neighbourhood Event included a visit to the construction sitehttps://www.ueberseequartier.de/wp-content/uploads/2022/09/Nachbarschaftstreffen_03.jpg20001373Südliches ÜberseequartierSüdliches Überseequartier//www.ueberseequartier.de/wp-content/uploads/2019/11/1190625-URW-Westfield-Hamburg-USQ-Logo-redwhite-1.svg
The Westfield Hamburg-Überseequartier construction site is considered one of the largest inner-city construction sites in Europe and a tour of it is a real experience. Last week, 22 residents were able to see this for themselves at the 10th Neighbourhood Event of the Westfield Hamburg-Überseequartier: as part of the event, they were brought up to date in the showroom at Sumatrakontor, were able to ask questions and were given exclusive insights into the construction progress during a guided construction site tour.
Further sustainability certificate for Unibail-Rodamco-Westfield: Mobile mixing plant for ready-mixed concrete of Westfield Hamburg-Überseequartier saves a total of around 300 tonnes of CO2https://www.ueberseequartier.de/wp-content/uploads/2022/09/betonwerk05.jpg20001101Südliches ÜberseequartierSüdliches Überseequartier//www.ueberseequartier.de/wp-content/uploads/2019/11/1190625-URW-Westfield-Hamburg-USQ-Logo-redwhite-1.svg
The mobile mixing plant for ready-mixed concrete specially built for Westfield Hamburg-Überseequartier has now been awarded a silver certificate by the Concrete Sustainability Council (CSC) for sustainable management in the concrete industry. This is the first certificate ever to be awarded to a plant of this kind. For Unibail-Rodamco-Westfield (URW), the project developer, investor and later operator of the new urban quarter in Hamburg’s HafenCity, the award represents another important building block in achieving the company’s sustainability goals.
HafenCity InSights: Impressive views behind the construction fenceshttps://www.ueberseequartier.de/wp-content/uploads/2022/09/hafencity_insights.jpg15001140Südliches ÜberseequartierSüdliches Überseequartier//www.ueberseequartier.de/wp-content/uploads/2019/11/1190625-URW-Westfield-Hamburg-USQ-Logo-redwhite-1.svg
“One day, ten construction sites”: under this motto, the ten development projects in HafenCity opened their construction fences on Sunday, 4 September 2022, giving the more than 2,000 participating visitors exclusive views of the most exciting construction projects in the young district on the Elbe. In addition to guided tours on or around the construction sites, there was an exciting entertainment programme, especially for families – with children’s amusement and various hands-on activities.
Westfield Hamburg-Überseequartier: Inditex and Unibail-Rodamco-Westfield form first partnership nationwide to bring physical stores of Stradivarius and Oysho to Germany – Bershka and Pull & Bear stores will also open in the upcoming flagship destination in Hamburghttps://www.ueberseequartier.de/wp-content/uploads/2022/09/Westfield-Hamburg-ueberseequartier_Inditex-brands_credit_URW_1.jpg20001277Südliches ÜberseequartierSüdliches Überseequartier//www.ueberseequartier.de/wp-content/uploads/2019/11/1190625-URW-Westfield-Hamburg-USQ-Logo-redwhite-1.svg
Following the announcement in mid-May that Zara will open one of the brand’s largest flagship stores in the mixed-use quarter in Hamburg’s HafenCity, Inditex is now following with four more brands. Stradivarius and Oysho will enter the German brick-and-mortar retail market with physical stores – the first confirmed location will be Westfield Hamburg-Überseequartier. In addition, Pull & Bear and Bershka will further strengthen the fashion and lifestyle profile of the upcoming flagship destination.